Hi, I'm Yan.
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SELECTED CASE STUDIES
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ABOUT ME
Hi, I’m Yan! I love turning complex problems into simple, beautiful experiences that feel human. Design lets me blend logic with creativity: the two things I’ve always been drawn to.
For the past 4+ years, I’ve worked with VC-backed startups and big industry names across health, non-profit, and SaaS, blending strategy, storytelling, and design to create platforms that are intuitive, empowering, and kind. Whether it’s a mobile app or a web platform, I love crafting experiences that not only work beautifully but also make a real impact.
Yan
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TESTIMONIALS
Felix
Founder @ Vive
Working with Yan on VIVE was fantastic. She took a very early idea and turned it into a real, tangible product. Her creativity and strategic thinking played a big role in us securing funding and gaining early traction. On top of that, she was a fun, collaborative partner throughout — I’d happily work with her again.
Sami Eltom
Director @ Coursera
While working with Yan at Coursera on a Jobs concept design project, Yan demonstrated excellent UX skills and brought confidence to the people around her, and the teams she is in. Consistently empathetic to the user, and forever mindful of the business problem, Yan has wonderful creativeness in her UX approach and pushes for joyful and engaging solutions to solve the problems she's faced with.
Rachel Warby
Senior Consultant @ Brand Genetics
Yan and I worked closely on a user experience brief. Yan is thorough and detailed in her work, takes care to ask the right questions and is talented at designing user interface and prototyping on Figma. An essential part of our UX team and the success of the project!
TYPOGRAPHY
PP FOUNDRY
DESIGNED & BUILT WITH
FIGMA & FRAMER
@21—25